Facebook ads for lawyers work but require higher budgets, with average CPAs of $60-150 depending on practice area. Personal injury and criminal defense run $100-150, while estate planning and family law cost $60-90. Bar advertising compliance is non-negotiable.
Key Takeaways
Personal injury averages $120-150 CPA. Criminal defense runs $100-130. Family law and estate planning are $60-90. Immigration law sits at $50-80. The key metric isn't CPA alone — a $150 lead converting to a $15,000 case is exceptional ROI.
Every state bar has advertising rules — most require disclaimers and prohibit outcome guarantees. Click fraud from competitors can waste 10-15% of budget. Use Meta's placement exclusions and third-party click fraud tools to protect spend.
Educational video ads ('Know your rights after a car accident') outperform direct-sell by 2.5x. Retargeting visitors with case-result social proof converts 3x better than cold traffic. Use lead forms with qualifying questions to filter low-intent leads.
FAQ
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